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Sunday, September 25, 2011

Internet as important as food, air and water: survey

Cisco has revealed in a study that one in three college students and young professionals consider the Internet to be as important as fundamental human resources such as air, water, food and shelter. This study is based on the second annual Cisco Connected World Technology Report that examines the relationship between human behaviour, the Internet and networking's pervasiveness in 14 countries across the globe.

In a teleconference held here on Thursday, Mahesh Gupta, Vice-President, Business-Borderless Networks, Cisco (India and SAARC), said about 33 per cent across the globe and 95 per cent Indian college students and young employees admitted that Internet was as important in their lives as water, food, air and shelter. More than half of the respondents globally (55 per cent of college students and 62 per cent of employees) said they could not live without the Internet and cite it as an “integral part of their lives.”


On the social life, people had indicated that Internet was more important to them than dating, going out with friends or listening to music. Mr. Gupta said within certain countries, including India, updating Facebook was ranked as the highest priority than socialising. About 91 per cent of college students and 88 per cent of employees globally had Facebook account. The other interesting factor was that two-thirds of students and more than half of employees (58 per cent) felt that a mobile device (laptop, smartphone or tablets) was the most important technology device in their lives. For young employees, India came second globally when it comes to importance of mobile device usage (71 per cent), behind the U.K (74 per cent), but ahead of Australia (66 per cent), China (62 per cent) and the U.S. (62 per cent).

In India, 68 per cent of young employees preferred to use smartphone and consider it as their most important device.

Keywords: Cisco, internet, Cisco Connected World Technology Report

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